Sunday, February 28, 2010

Talk it up or Watch it Fail

Bradley was on the far end of the periphery of Philip’s social network. He was a reasonably popular junior and had been the second string quarterback at Conquistador High School, one of Hermes’ main rivals. For his seventeenth birthday, Bradley’s family gave him what was intended to be a very generous gift. They rented a nice facility, hired a DJ and sponsored a teen dance on Valentine’s Day evening. It was on a Sunday night, but all the schools in the area were closed Monday for President’s Day.

Bradley put up a nice invitation on Facebook. He invited all his friends and encouraged them to invite others. The event clearly stated that one did not need a formal invitation to attend. The attendee list included students from Hermes, Conquistador and Santa Carla. Since Bradley was a junior from another school and Philip was only a freshman, they were not friends on Facebook. Nonetheless, Philip recognized several friends on the attendee list, including a few of the girls who had gone snowboarding with him two weeks earlier. Philip was nervous about going. But between the event’s natural appeal and Amelia and I encouraging him, Philip decided he would go.

On the Facebook event page, over fifty people had accepted Bradley’s invitation and over seventy had said maybe. More than half were girls. I dropped Philip off a fashionable half an hour after the start time to what seemed like an overflow crowd. But my initial perception proved wrong. The teens were hanging around outside because the party inside was nearly dead. Philip estimated there were fifteen girls and thirty-five guys at the peak of the party with perhaps a total of seventy-five if one were to count those who made a brief appearance and then left. Philip managed to enjoy just two dances with the two girls he knew from snowboarding. Then after less than an hour the dancing had stopped because the girls were too embarrassed to dance on a near-empty dance floor. In short, the dance was a miserable failure and Bradley must have been crushed.

Per his request via a text message, I picked up Philip an hour before the dance officially ended. We talked about the dance and why it might have been such a failure. It wasn’t Bradley’s popularity. And it was not the appeal of the event itself. One could not fault Bradley and his family for not offering alcohol to minors, but that would have clearly solved the attendance problem. And so in the end it came down to promotion. Bradley simply did not invite enough guests and most importantly he did not talk up the party enough—if at all. Philip’s own reluctance to attend the party was anecdotal evidence enough of this problem.

Understanding Bradley’s mistake in getting people to attend was important. At least it was important in my mind. Philip’s own birthday event, a party that had no DJ and no special facility was scheduled for the following week. The appeal was only a backyard campfire and the chance to hang out with one another. Philip added a mere five people to his Facebook guest list and telephoned just two girls he knew who did not have Facebook accounts. Beyond that, Philip was not comfortable promoting his party.

Philip’s best friend from Oak Hills Charter School, Joshua, arrived right at the beginning of the party. But Joshua’s sister Debbie was grounded and did not join them. Philip and Joshua hung out by the campfire with a CD playing a mix of alternative and hip-hop. Forty-five minutes into the party, the moment of fashionable lateness, Vienna arrived with her best friend and two guys Philip considered friends. Nonetheless, that party was still three to five people short of critical mass. The group of six hung out by the campfire enjoying one another’s company, but the group conversation started to die after about half an hour. Philip suggested they go inside and watch an instant movie. That bought them the length of the movie. But after that Philip was out of ideas and suggested they call it a night just an hour before the scheduled end to the party.

Half the people who had said they were coming to Philip’s party did not come because they decided to go to a basketball game. And none of the people who had said maybe came. Had it not been for Vienna, the party would almost certainly have been only Philip and Joshua. As the evening progressed, I understood why so many parents turn a blind eye toward alcohol at teen parties. But that is not an option we are going to seriously consider. What it means is that until Philip is comfortable actively promoting his parties, there is no point in having another. The days of Amelia or I contacting the parents of Philip’s peers to ensure they attend his parties are behind us. It is up to Philip to make his own social life happen. We’ll have to see how that plays out. At least Philip did not suffer Bradley’s humiliation.

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